Up and out of poverty : the social marketing solution

Bibliographic Information

Up and out of poverty : the social marketing solution

Philip Kotler and Nancy R. Lee

Wharton School Pub., c2009

  • : hardback

Other Title

ソーシャル・マーケティング : 貧困に克つ7つの視点と10の戦略的取り組み

Available at  / 24 libraries

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Includes bibliographical references and index

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