Learning aid for essentials of Marketing

Author(s)

• Perreault, William D.
• Cannon, Joseph P.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Learning aid for essentials of Marketing

William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

McGraw-Hill/Irwin, c2010

12th ed

• : pbk

Details

• NCID: BB01167603
• ISBN:
  • 9780077246433
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 28 cm