Marketing strategy : a decision-focused approach

Author(s)

• Walker, Orville C.
• Mullins, John W. (John Walker)

Bibliographic Information

Marketing strategy : a decision-focused approach

Orville C. Walker, Jr., John W. Mullins

McGraw-Hill/Irwin, c2011

7th ed

Note

Previous ed.: c2008

Includes bibliographical references and indexes

Details

• NCID: BB01551805
• ISBN:
  • 9780073381152
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 352 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management