A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data

Author(s)

• Green, Paul E.
• Rao, Vithala R.
• Vallieres, Raymond
• Marketing Science Institute

Bibliographic Information

A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data

by Paul E. Green, Vithala R. Rao, Raymond Vallieres

（Research program / Marketing Science Institute）（Technical report / Marketing Science Institute）

Marketing Science Institute, 1970

Note

Includes bibliographical references (leaves 7)

Details

• NCID: BB01608491
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: i, 7 leaves
• Size: 28 cm
• Classification:
  • LCC : HF5415.3
• Subject Headings:
  • LCSH : Marketing research -- Statistical methods
  • LCSH : Scale analysis (Psychology)
• Parent Bibliography ID:
  • BA63655314
  • BA63655471