A review of current developments in the use of "attitude and activity" measures in consumer market research

書誌事項

A review of current developments in the use of "attitude and activity" measures in consumer market research

by Thomas P. Hustad, Edgar A. Pessemier

(Working paper)(Preliminary research report)

Marketing Science Institute, 1971

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注記

"Revised copy, P-42-D"

Bibliography: p. 53-59

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