A review of current developments in the use of "attitude and activity" measures in consumer market research

Author(s)

• Hustad, Thomas P.
• Pessemier, Edgar A.
• Marketing Science Institute

Bibliographic Information

A review of current developments in the use of "attitude and activity" measures in consumer market research

by Thomas P. Hustad, Edgar A. Pessemier

（Working paper）（Preliminary research report）

Marketing Science Institute, 1971

Note

"Revised copy, P-42-D"

Bibliography: p. 53-59

Details

• NCID: BB01610212
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iii, 60 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.3
• Subject Headings:
  • LCSH : Motivation research (Marketing)
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177