A review of flow analysis as a measure of marketing performance

Author(s)

• Douglas, Susan P.
• Marketing Science Institute

Bibliographic Information

A review of flow analysis as a measure of marketing performance

Susan Douglas

（Working paper）（Preliminary research report）

Marketing Science Institute, 1970

Note

"Preliminary draft"

"P-51-4"

"MSI-USDA Study Group on marketing performance"

Includes bibliographical references (p. 28)

Details

• NCID: BB01611044
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 31 p.
• Size: 28 cm
• Subject Headings:
  • FREE : Affaire Affaires Commerce Commercialisation Debit Distribution Entreprise Etude Evaluation Fluctuation
  • FREE : Flux Marchandise Marche Marketing Performance Produit Technique Volume
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177