Advertising's affective qualities and consumer response

Author(s)

• Silk, Alvin J.
• Vavra, Terry
• Marketing Science Institute

Bibliographic Information

Advertising's affective qualities and consumer response

by Alvin J. Silk and Terry Vavra

（Report / Marketing Science Institute, no. 74-100）（Working paper）（Preliminary research report）

Marketing Science Institute, 1974

Note

Includes bibliographical references (p. 53-57)

Details

• NCID: BB01614177
• LCCN: 75321165
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: v, 58 p.
• Size: 28 cm
• Classification:
  • LCC : HF5827
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Consumers
  • LCSH : Persuasion (Psychology)
• Parent Bibliography ID:
  • BA07416951
  • BA1711542X
  • BA63622177