Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations
著者
書誌事項
Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations
（Working paper）（Preliminary research report）
Marketing Science Institute, 1971
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注記
"P-63"
"This working paper is based on material to appear in a chapter on 'Small groups' written by the authors for Handbook of marketing research"
Includes bibliographical references (p. 33-37)