Calculating the reach and frequency of TV schedules : a theoretical approach

Author(s)

• Friedman, Lawrence
• Marketing Science Institute

Bibliographic Information

Calculating the reach and frequency of TV schedules : a theoretical approach

by Lawrence Friedman

（Working paper）（Preliminary research report）

Marketing Science Institute, 1970

Note

Bibliography: p. 15

• NCID: BB01618112
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 16 p.
• Size: 28 cm
• Classification:
  • DC : 659.14307253
• Subject Headings:
  • LCSH : Marketing -- Simulation methods
  • LCSH : Advertising -- Research
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177