Concentration, promotion, and market share stability in the pharmaceutical industry

Author(s)

• Vernon, John Mitcham
• Marketing Science Institute

Bibliographic Information

Concentration, promotion, and market share stability in the pharmaceutical industry

by John M. Vernon

（Research program / Marketing Science Institute）（Technical report / Marketing Science Institute）

Marketing Science Institute, 1970

Note

Bibliography: p. 28-31

Details

• NCID: BB01623484
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 32 p.
• Size: 28 cm
• Classification:
  • LCC : HD9665.4
• Subject Headings:
  • LCSH : Pharmaceutical industry
  • LCSH : Drugs -- Prices
  • LCSH : Advertising -- Drug trade
• Parent Bibliography ID:
  • BA63655314
  • BA63655471