Consumer research and corrective advertising : a new approach

Author(s)

• Wilkie, William L.
• Marketing Science Institute

Bibliographic Information

Consumer research and corrective advertising : a new approach

by William L. Wilkie

（Working paper）（Preliminary research report）

Marketing Science Institute, 1973

Details

• NCID: BB01625322
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 36 p.
• Size: 28 cm
• Classification:
  • LCC : HF5813.U6
• Subject Headings:
  • LCSH : Corrective advertising -- United States
  • LCSH : Consumers
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177