Decision theory analysis : useful tool for marketing management

Author(s)

• Vatter, Paul
• Brown, Rex V.
• Eskin, Gerald
• Marketing Science Institute

Bibliographic Information

Decision theory analysis : useful tool for marketing management

by Paul Vatter, Rex Brown, Gerald Eskin

（Special report / Marketing Science Institute）

Marketing Science Institute, 1971

Note

"This report summarizes the proceedings of a seminar on Decision Theory Analysis held for MSI member companies in May, 1970."

Details

• NCID: BB01651399
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 20 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Decision making
• Parent Bibliography ID:
  • BB00470763