Economic theory and the idea of marketing productivity

Author(s)

• Steiner, Robert L.
• Marketing Science Institute

Bibliographic Information

Economic theory and the idea of marketing productivity

by Robert L. Steiner

（Working paper）（Preliminary research report）

Marketing Science Institute, 1974

Note

"P-24"

Includes bibliographical references (p. 71-73)

Details

• NCID: BB01653758
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: [ii], 74 p.
• Size: 28 cm
• Classification:
  • LCC : HB171
• Subject Headings:
  • LCSH : Economics
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177