Effects of television advertising on consumer socialization

Author(s)

• Ward, Scott
• Wackman, Daniel B.
• Faber, Ronald
• Lesser, Gerald
• Marketing Science Institute

Bibliographic Information

Effects of television advertising on consumer socialization

by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant

（Working paper）（Preliminary research report）

Marketing Science Institute, [1974?]

Note

Date of publication from p. 2

Details

• NCID: BB01655152
• LCCN: 75323463
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: ii, 48, 13 p.
• Size: 28 cm
• Classification:
  • LCC : HF6146.T42
  • DC : 301.15/7
• Subject Headings:
  • LCSH : Television advertising -- United States -- Case studies
  • LCSH : Television advertising and children -- United States
  • LCSH : Socialization
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177