Effects of television advertising on consumer socialization

著者

• Ward, Scott
• Wackman, Daniel B.
• Faber, Ronald
• Lesser, Gerald
• Marketing Science Institute

書誌事項

Effects of television advertising on consumer socialization

by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant

（Working paper）（Preliminary research report）

Marketing Science Institute, [1974?]

注記

Date of publication from p. 2

詳細情報

• NII書誌ID(NCID): BB01655152
• LCCN: 75323463
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: ii, 48, 13 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF6146.T42
  • DC : 301.15/7
• 件名:
  • LCSH : Television advertising -- United States -- Case studies
  • LCSH : Television advertising and children -- United States
  • LCSH : Socialization
• 親書誌ID:
  • BA1711542X
  • BA63622177