Estimating dynamic effects of market communications expenditures

書誌事項

Estimating dynamic effects of market communications expenditures

by David B. Montgomery and Alvin J. Silk

(Report / Marketing Science Institute, no. 72-112)(Research program / Marketing Science Institute)(Technical report / Marketing Science Institute)

Marketing Science Institute, 1971

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注記

Includes bibliographical references (p. 35-38)

関連文献: 3件中  1-3を表示

  • Technical report

    Marketing Science Institute

    Marketing Science Institute

  • Research program

    Marketing Science Institute

    Marketing Science Institute

  • Report

    Marketing Science Institute

    Marketing Science Institute

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