Estimating dynamic effects of market communications expenditures

Author(s)

• Montgomery, David Bruce
• Silk, Alvin J.
• Marketing Science Institute

Bibliographic Information

Estimating dynamic effects of market communications expenditures

by David B. Montgomery and Alvin J. Silk

（Report / Marketing Science Institute, no. 72-112）（Research program / Marketing Science Institute）（Technical report / Marketing Science Institute）

Marketing Science Institute, 1971

Note

Includes bibliographical references (p. 35-38)

• NCID: BB01655855
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 39 p.
• Size: 28 cm
• Classification:
  • LCC : HF5805
• Subject Headings:
  • LCSH : Marketing -- Information services
• Parent Bibliography ID:
  • BA07416951
  • BA63655314
  • BA63655471