Image evaluation of a department store : techniques for conducting the study

著者

• May, Eleanor G.
• Marketing Science Institute

書誌事項

Image evaluation of a department store : techniques for conducting the study

by Eleanor G. May

（Working paper）（Preliminary research report）

Marketing Science Institute, 1971

• NII書誌ID(NCID): BB01663376
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 31 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5463
  • DC19 : 658.8343
• 件名:
  • LCSH : Motivation research (Marketing)
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Department stores
• 親書誌ID:
  • BA1711542X
  • BA63622177