Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961

著者

• Capitman, William G.
• Ward, Scott
• Marketing Science Institute

書誌事項

Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961

by William G. Capitman and Scott Ward

（Working paper）（Preliminary research report）

Marketing Science Institute, 1971

注記

"P-74"

詳細情報

• NII書誌ID(NCID): BB01665779
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 26 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.3
• 件名:
  • LCSH : Marketing research
  • LCSH : Consumers
• 親書誌ID:
  • BA1711542X
  • BA63622177