Management guide to MAPP : mathematical analysis of perception and preference

Author(s)

• Halbert, Michael H.
• Robinson, P. (Patrick)
• Marketing Science Institute

Bibliographic Information

Management guide to MAPP : mathematical analysis of perception and preference

Michael H. Halbert, Patrick J. Robinson

（Research program / Marketing Science Institute）

Marketing Science Institute, 1968

Details

• NCID: BB01666534
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Philadelphia
• Pages/Volumes: 29 leaves
• Size: 28 cm
• Classification:
  • LCC : HF5415.1
• Subject Headings:
  • LCSH : Marketing -- Management -- Mathematical models
• Parent Bibliography ID:
  • BA63655314