Marketing and economic performance : meaning and measurement

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Marketing Science Institute

Bibliographic Information

Marketing and economic performance : meaning and measurement

by Robert D. Buzzell

（Working paper）（Preliminary research report）

Marketing Science Institute, 1972

Note

"This paper was presented at the American Marketing Association's Conference on Marketing Practices and Public Policy Issues held in Evanston, Illinois, on June 12, 1972"

Details

• NCID: BB01667843
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 27 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177