Marketing and marketing education : partners or parasites?

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Marketing Science Institute

Bibliographic Information

Marketing and marketing education : partners or parasites?

by Robert D. Buzzell

（Working paper）（Preliminary research report）

Marketing Science Institute, 1972

Note

"Adapted from remarks made at a meeting of the Chicago chapter of the American Marketing Association held in Chicago on March 14, 1972"

Details

• NCID: BB01668121
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 13 p.
• Size: 28 cm
• Classification:
  • LCC : HF5814
• Subject Headings:
  • LCSH : Advertising -- Study and teaching
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177