Marketing and the future : the response to consumerism

Author(s)

• Greyser, Stephen A.
• Marketing Science Institute

Bibliographic Information

Marketing and the future : the response to consumerism

by Stephen A. Greyser

（Special report / Marketing Science Institute）

Marketing Science Institute, [1974]

Note

"Paper published in Advertising Quarterly, no. 41, autumn 1974"

Details

• NCID: BB01668653
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: ii, 6 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Consumers
• Parent Bibliography ID:
  • BB00470763