On-line computer applications in marketing and marketing research

Author(s)

• Montgomery, David Bruce
• Marketing Science Institute

Bibliographic Information

On-line computer applications in marketing and marketing research

by David B. Montgomery

（Working paper）（Preliminary research report）

Marketing Science Institute, 1971

Note

"P-63"

Includes bibliographical references (p. 41)

Details

• NCID: BB01676210
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 42 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Information storage and retrieval systems
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177