Practitioners' conceptions of the advertising process : an initial look
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書誌事項
Practitioners' conceptions of the advertising process : an initial look
（Working paper）（Preliminary research report）
Marketing Science Institute, 1970
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注記
"Based on presentations to the Advertising Research Foundation Subcommittee on Advertising Theory and Models, New York, September 1969, and to the Advertising Research Council, New York, December 1969"