Profitability and market structure : an analysis of major manufacturers of non-durable consumer products

Author(s)

• Vernon, John Mitcham
• Nourse, Robert E. M.
• Marketing Science Institute

Bibliographic Information

Profitability and market structure : an analysis of major manufacturers of non-durable consumer products

by John M. Vernon and Robert E.M. Nourse

（Research program / Marketing Science Institute）（Technical report / Marketing Science Institute）

Marketing Science Institute, 1972

Note

"P-56-F"

Bibliography: p. 50-52

Details

• NCID: BB01679412
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 52 p.
• Size: 28 cm
• Classification:
  • LCC : HF5827
• Subject Headings:
  • LCSH : Advertising -- Case studies
• Parent Bibliography ID:
  • BA63655314
  • BA63655471