Public policy and the marketing practitioner : toward bridging the gap

Author(s)

• Greyser, Stephen A.
• Marketing Science Institute

Bibliographic Information

Public policy and the marketing practitioner : toward bridging the gap

by Stephen A. Greyser

（Working paper）（Preliminary research report）

Marketing Science Institute, 1973

• NCID: BB01679682
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass
• Pages/Volumes: 23 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.5
• Subject Headings:
  • LCSH : Customer relations
  • LCSH : Public relations
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177