Student attitudes toward business and marketing institutions and practices

Author(s)

• Ward, Scott
• Reale, Greg
• Marketing Science Institute

Bibliographic Information

Student attitudes toward business and marketing institutions and practices

by Scott Ward and Greg Reale

（Working paper）（Preliminary research report）

Marketing Science Institute, 1972

Note

"P-74"

Details

• NCID: BB01683635
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 65 p.
• Size: 28 cm
• Classification:
  • LCC : HF5343
  • DC : 658.834
• Subject Headings:
  • LCSH : College students -- United States -- Attitudes
  • LCSH : Young consumers -- United States
  • LCSH : Consumers -- United States
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177