The corporate marketing staff : its role and effectiveness in multi-division companies

Author(s)

• Snyder, Watson, Jr.
• Gray, Frank B.
• Marketing Science Institute

Bibliographic Information

The corporate marketing staff : its role and effectiveness in multi-division companies

by Watson Snyder, Jr. and Frank B. Gray

（Special report / Marketing Science Institute）

Marketing Science Institute, 1971

Note

"This report summarizes the results of an in-depth investigation of corporate marketing functions and organizations in 16 multi-division companies"

"P-66"

Details

• NCID: BB01687159
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 28 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BB00470763