The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets
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書誌事項
The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets
(Working paper)(Preliminary research report)
Marketing Science Institute, 1974
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注記
"P-78"
"This research was supported in part by funds from the COSMOS Project, managed by Case and Company for the National Association of Food Chains"--P. [1]