The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets

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The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets

by Ronald C. Curhan

(Working paper)(Preliminary research report)

Marketing Science Institute, 1974

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注記

"P-78"

"This research was supported in part by funds from the COSMOS Project, managed by Case and Company for the National Association of Food Chains"--P. [1]

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