The marketing controller concept : an inquiry into financial/marketing relationships in selected consumer companies

Bibliographic Information

The marketing controller concept : an inquiry into financial/marketing relationships in selected consumer companies

Sam R. Goodman

(Special report / Marketing Science Institute)

Marketing Science Institute, 1970

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"Summary of the highlights of a doctoral thesis prepared for the New York University Graduate School of Business Administration"

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  • Special report

    Marketing Science Institute

    Marketing Science Institute

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