Entrepreneurial small business
著者
書誌事項
Entrepreneurial small business
McGraw-Hill/Irwin, 2011
3rd ed
- : alk. paper
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
目次
Part 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business
Chapter 1Small Business: Its Opportunities and Rewards
Chapter 2Small Business Environment: Managing External Relations
Chapter 3Small Business Entrepreneurs: Characteristics and Competencies
Chapter 4Small Business Ideas: Creativity, Opportunity, and Feasibility
Appendix: A Sample Feasibility Study: Pet Elan
Chapter 5Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7Small Business Strategies: Imitation with a Twist
Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store
Chapter 8Business Plans: Seeing Audiences and Your Business Clearly
Appendix: Example Cover Letter and Resume
Appendix: My Libros.com Business Plan
Part 2:Marketing in the Small Business
Chapter 9Small Business Marketing: Product and Pricing Strategies
Chapter 10Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11Small Business Distribution and Location
Chapter 12Marketing Plans: Saying How You'll Get Sales
Appendix: A Marketing Plan: PizzMo
Part 3: Cash, Accounting, and Finance in the Small Business
Chapter 13Small Business Accounting: Projecting and Evaluating Performance
Chapter 14Cash: Lifeblood of the Business
Appendix: Completing a Bank Reconciliation
Chapter 15Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16Assets: Inventory and Operations Management
Chapter 17Small Business Protection: Risk Management and Insurance
Appendix: Economic Order Quantity
Appendix: Time Value of Money and Discounted Cash Flow Analysis
Part 4: Management and Organization in the Small Business
Chapter 18 Legal Issues: Recognizing Your Small Business Needs
Chapter 19Human Resource Management: Small Business Considerations
Chapter 20Achieving Success in the Small Business
Cases
1Brothers Going Separate Ways or Not?
2G & R Garden Center: Lawn Care Services Division
3Real Estate Millionaires of Memphis
4Big Business in a Small Rural City
5The Ambitious College Kid Who Just Can't Wait
6The Grande General Store, Est. 1948 - It's Time to Sell
7The Computer Guru: A One-Man Show or an Empire?
8The Old Timer's Woodstove Shop
9The House of Wine - Grand Opening
10Saunders and Company, Inc., An International Entrepreneurial Enterprise
11S & Z East Coast Importers
12The Wallingford Bowling Center
13Parker Mountain Products, Inc.
14Nate Mower & Son, Residential Plumber(s)
15The Landlords: Investments in Commercial Real Estate
16Richard Harris and Harris Homes
17The House of Wine (revisited)
18Eli Associates: Professional Writers, Speakers, Consultants
19Wayne Manor Comix
20The Daughter of the Immigrant
21George Washington Case
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