Fostering innovation : 11 1/2 weird ideas that work

書誌事項

Fostering innovation : 11 1/2 weird ideas that work

Robert I. Sutton

(Faculty seminar series : Great ideas from business thought leaders)

Harvard Business School Pub , Stanford Graduate School of Business, c2002

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注記

System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0

Title from disk label

"Product number 1555C"

"Copyright c2001-2002"

Summary: In this presentation, Professor Sutton argues that those approaches that help a company succeed now are exactly what limits innovation and creativity. To innovate, companies must behave in ways that clash with accepted practice. The 11 1/2 Weird Ideas are practical, but often non-intuitive, tools to generate and experiment with new ideas while still maintaining short-term performance

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詳細情報

  • NII書誌ID(NCID)
    BB0183839X
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    [Boston, Mass.],[Stanford]
  • ページ数/冊数
    1 CD-ROM
  • 大きさ
    4 3/4 in.
  • 付属資料
    1 user's guide (1 folded leaf : ill. ; 12 cm.)
  • 件名
  • 親書誌ID
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