Business marketing management : B2B

Author(s)

• Hutt, Michael D.
• Speh, Thomas W.

Bibliographic Information

Business marketing management : B2B

Michael D. Hutt, Thomas W. Speh

South-Western Cengage Learning, c2010

10th ed., student ed

Note

Includes indexes

Details

• NCID: BB01909567
• ISBN:
  • 9780324581676
• LCCN: 2008939936
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxxiii, 634 p.
• Size: 26 cm
• Subject Headings:
  • LCSH : Industrial marketing -- Management -- Case studies