Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage
著者
書誌事項
Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage
Wiley, c2009
Rev. and updated
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注記
Includes index
内容説明・目次
内容説明
From the Publishers Weekly review:
"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
目次
Preface to the Paperback Edition x i
Preface xvii
Acknowledgments xxi
Introduction: The Environmental Lens 1
Part One Preparing for a New World
1 Eco-Advantage 7
Issues and opportunities for business in an environmentally sensitive world
2 Natural Drivers of the Green Wave 31
Environmental problems and how they shape markets
3 Who's Behind the Green Wave? 65
Stakeholders and the power they wield
Part Two Strategies for Building Eco-Advantage
4 Managing the Downside 105
Green-to-Gold Plays to reduce cost and risk
5 Building the Upside 122
Green-to-Gold Plays to drive revenues and create intangible value
Part Three What WaveRiders Do
6 The Eco-Advantage Mindset 145
Looking through an environmental lens
7 Eco-Tracking 166
Understanding your company's environmental "footprint"
8 Redesigning Your World 195
Designing for the environment and "greening" the supply chain
9 Inspiring an Eco-Advantage Culture 206
Creating an organizational focus on environmental stewardship
Part Four Putting It All Together
10 Why Environmental Initiatives Fail 235
Pitfalls to avoid on the way to Eco-Advantage
11 Taking Action 260
Execution for sustained competitive advantage
12 Eco-Advantage Strategy 281
Key Eco-Advantage plays, tools, and plans
Appendix I: Additional Resources 305
Appendix II: Methodological Overview 311
Appendix III: Frequently Asked Questions 317
Notes,* 323
Index 353
* References are not noted in the text but are shown by page number and key words beginning after the Appendixes.
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