CiNii 図書 - Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Preface to the Paperback Edition x i Preface xvii Acknowledgments xxi Introduction: The Environmental Lens 1 Part One Preparing for a New World 1 Eco-Advantage 7 Issues and opportunities for business in an environmentally sensitive world 2 Natural Drivers of the Green Wave 31 Environmental problems and how they shape markets 3 Who's Behind the Green Wave? 65 Stakeholders and the power they wield Part Two Strategies for Building Eco-Advantage 4 Managing the Downside 105 Green-to-Gold Plays to reduce cost and risk 5 Building the Upside 122 Green-to-Gold Plays to drive revenues and create intangible value Part Three What WaveRiders Do 6 The Eco-Advantage Mindset 145 Looking through an environmental lens 7 Eco-Tracking 166 Understanding your company's environmental "footprint" 8 Redesigning Your World 195 Designing for the environment and "greening" the supply chain 9 Inspiring an Eco-Advantage Culture 206 Creating an organizational focus on environmental stewardship Part Four Putting It All Together 10 Why Environmental Initiatives Fail 235 Pitfalls to avoid on the way to Eco-Advantage 11 Taking Action 260 Execution for sustained competitive advantage 12 Eco-Advantage Strategy 281 Key Eco-Advantage plays, tools, and plans Appendix I: Additional Resources 305 Appendix II: Methodological Overview 311 Appendix III: Frequently Asked Questions 317 Notes,* 323 Index 353 * References are not noted in the text but are shown by page number and key words beginning after the Appendixes.

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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage

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