Social marketing for public health : global trends and success stories

Author(s)

• Cheng, Hong
• Kotler, Philip
• Lee, Nancy R.

Bibliographic Information

Social marketing for public health : global trends and success stories

edited by Hong Cheng, Philip Kotler, Nancy R. Lee

Jones and Bartlett, c2011

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB02119923
• ISBN:
  • 9780763757977
• LCCN: 2009022876
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxv, 422 p.
• Size: 23 cm
• Classification:
  • LCC : RA427.8
  • NLM : 2010 A-670
  • NLM : WA 590
  • DC22 : 362.1068/8
• Subject Headings:
  • LCSH : Health promotion
  • LCSH : Social marketing
  • LCSH : Public health
  • MESH : Health Promotion
  • MESH : Public Health
  • MESH : Social Marketing