Social marketing for public health : global trends and success stories

著者

• Cheng, Hong
• Kotler, Philip
• Lee, Nancy R.

書誌事項

Social marketing for public health : global trends and success stories

edited by Hong Cheng, Philip Kotler, Nancy R. Lee

Jones and Bartlett, c2011

• : pbk

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BB02119923
• ISBN:
  • 9780763757977
• LCCN: 2009022876
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xxv, 422 p.
• 大きさ: 23 cm
• 分類:
  • LCC : RA427.8
  • NLM : 2010 A-670
  • NLM : WA 590
  • DC22 : 362.1068/8
• 件名:
  • LCSH : Health promotion
  • LCSH : Social marketing
  • LCSH : Public health
  • MESH : Health Promotion
  • MESH : Public Health
  • MESH : Social Marketing