Social marketing : theoretical and practical perspectives

Author(s)

• Goldberg, Marvin E.
• Fishbein, Martin
• Middlestadt, Susan E.
• Role of Advertising in Social Marketing Conference (1995 : Atlanta, Ga.)

Bibliographic Information

Social marketing : theoretical and practical perspectives

edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

（Advertising and consumer psychology）

Routledge, 2008, c1997

Note

Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995

Includes bibliographical references and indexes

Details

• NCID: BB02120616
• ISBN:
  • 9780805824995
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 457 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.122
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Social marketing
• Parent Bibliography ID:
  • BA2075631X