Compaq Computer focus groups, 1 and 2

Author(s)

• Harvard University. Graduate School of Business Administration

Bibliographic Information

Compaq Computer focus groups, 1 and 2

（Harvard Business School case video）

Harvard Business School Pub., c2005

Videorecording（Videodisc）

Other Title

Compaq Computers focus group

Note

Title from label

Summary: Presents actual video footage of focus groups for market research on notebook computers. Shows the way groups interact, how they are conducted, and the message you can get from talking to the customer

DVD

Details

• NCID: BB02190451
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: 1 videodisc (ca. 59 min.)
• Size: 12 cm
• Subject Headings:
  • LCSH : Product management
  • LCSH : Marketing research
  • LCSH : Entrepreneurship
  • LCSH : Computer industry
  • LCSH : Compaq Computer Corporation
• Parent Bibliography ID:
  • BB02556032