Compaq Computer focus groups, 1 and 2

著者

• Harvard University. Graduate School of Business Administration

書誌事項

Compaq Computer focus groups, 1 and 2

（Harvard Business School case video）

Harvard Business School Pub., c2005

ビデオレコード（ビデオ (ディスク)）

タイトル別名

Compaq Computers focus group

注記

Title from label

Summary: Presents actual video footage of focus groups for market research on notebook computers. Shows the way groups interact, how they are conducted, and the message you can get from talking to the customer

DVD

詳細情報

• NII書誌ID(NCID): BB02190451
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: 1 videodisc (ca. 59 min.)
• 大きさ: 12 cm
• 件名:
  • LCSH : Product management
  • LCSH : Marketing research
  • LCSH : Entrepreneurship
  • LCSH : Computer industry
  • LCSH : Compaq Computer Corporation
• 親書誌ID:
  • BB02556032