Marketing management : a strategic decision-making approach

Author(s)

• Mullins, John W. (John Walker)
• Walker, Orville C.

Bibliographic Information

Marketing management : a strategic decision-making approach

John W. Mullins, Orville C. Walker, Jr

McGraw-Hill Irwin, c2010

7th ed

Note

Includes index

Details

• NCID: BB02195717
• ISBN:
  • 9780073381169
• LCCN: 2008055593
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 551 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management