Marketing management : a strategic decision-making approach
著者
書誌事項
Marketing management : a strategic decision-making approach
McGraw-Hill Irwin, c2010
7th ed
大学図書館所蔵 件 / 全3件
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注記
Includes index
内容説明・目次
内容説明
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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