Cruise to success : how to steer your way through the murky waters of marketing your library
著者
書誌事項
Cruise to success : how to steer your way through the murky waters of marketing your library
（Chandos information professional series）
Chandos, 2009
- : pbk
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注記
Bibliography: p.105-111
Includes index
内容説明・目次
内容説明
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.
目次
- Why should libraries market themselves? The library as a corporation
- Creating a SWOT analysis
- Areas to consider in a marketing campaign
- Merchandising and branding
- Marketing strategy
- Poster guidelines
- Other tools of communication: News announcements, public relations, newsletters and annual reports
- References, further reading and resources.
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