Technology ventures : from idea to enterprise
著者
書誌事項
Technology ventures : from idea to enterprise
McGraw-Hill, c2011
3rd ed
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 489-507) and index
内容説明・目次
内容説明
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.
The extensive features in this edition include: Expanded attention to "clean tech" startups in the energy and environment sectors
Special coverage of university technology commercialization, open source innovation, and social entrepreneurship
Eight cases, including two from the well-known Harvard Business School archive
A "venture challenge" business plan exercise at the end of each chapter
Extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders
目次
Part 1: Venture Opportunity, Concept, and StrategyChapter 1: Economic Growth and the Technology EntrepreneurChapter 2: Opportunity and the Concept SummaryChapter 3: Vision and the Business ModelChapter 4: Competitive StrategyChapter 5: Innovation StrategiesPart 2: Venture Formation and PlanningChapter 6: Risk and ReturnChapter 7: The Business PlanChapter 8: Types of VenturesChapter 9: Knowledge, Learning, and DesignChapter 10: Legal Formation and Intellectual PropertyPart 3: Detailed Functional Planning for the VentureChapter 11: The Marketing and Sales PlanChapter 12: Organizational DevelopmentChapter 13: Acquiring and Organizing ResourcesChapter 14: Management of OperationsChapter 15: Acquisitions and Global ExpansionPart 4: Financing and Building the VentureChapter 16: Profit and HarvestChapter 17: The Financial PlanChapter 18: Sources of CapitalChapter 19: Presentations and Deal NegotiationsChapter 20: Leading Ventures to Success
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