Marketing metrics : the definitive guide to measuring marketing performance

著者

• Farris, Paul

書誌事項

Marketing metrics : the definitive guide to measuring marketing performance

Paul W. Farris ... [et al.]

FT Press, 2010

2nd ed

タイトル別名

Marketing metrics : 50+ metrics every executive should master

注記

"Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006"--CIP of t.p. verso

Includes bibliographical references (p. 393-395) and index

詳細情報

• NII書誌ID(NCID): BB02230046
• ISBN:
  • 9780137058297
• LCCN: 2009040210
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xv, 414 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• 件名:
  • LCSH : Marketing research
  • LCSH : Marketing -- Mathematical models