Entrepreneurship
著者
書誌事項
Entrepreneurship
McGraw-Hill/Irwin, c2010
8th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
目次
Part I: The Entrepreneurial Perspective1.Entrepreneurship and the Entrepreneurial Mind-Set2.Entrepreneurial Intentions and Corporate Entrepreneurship3.Entrepreneurial Strategy: Generating and Exploiting New Entries Part II: From Idea to Opportunity4.Creativity and the Business Idea5.Identifying and Analyzing Domestic and International Opportunities6.Intellectual Property and Other Legal Issues for the Entrepreneur Part III: From the Opportunity to the Business Plan7.The Business Plan: Creating and Starting the Venture8.The Marketing Plan9.The Organizational Plan10. The Financial Plan Part IV: From the Business Plan to Funding the Venture11.Sources of Capital12.Informal Risk Capital, Venture Capital, and Going Public Part V: From Funding the Venture to Launching, Growing and Ending the New Venture13.Strategies for Growth and Managing the Implication of Growth14.Accessing Resources for Growth from External Sources15.Succession Planning and Strategies for Harvesting and Ending the Venture Part VI: Cases
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