Managerial marketing : the early years

Author(s)

• Sheth, Jagdish N.
• Uslay, Can
• Chandy, Rajesh

Bibliographic Information

Managerial marketing : the early years

volume editor, Can Uslay ; contributors, Rajesh Chandy ... [et al.]

（Legends in marketing, . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 5）

Sage, 2010

• : hb

Note

Includes bibliographical references

set ISBN for subseries "Jagdish N. Sheth": 9788132103004

Details

• NCID: BB02661944
• LCCN: 2010000158
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxvii, 212 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Sheth, Jagdish N
  • LCSH : Marketing
  • LCSH : Consumer behavior
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BB02660500