Managerial marketing : current thought

Author(s)

• Sheth, Jagdish N.
• Sisodia, Rajendra S.
• Aaker, David A.

Bibliographic Information

Managerial marketing : current thought

volume editor, Rajendra S. Sisodia ; contributors, David Aaker ... [et al.]

（Legends in marketing, . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 6）

Sage, 2010

• : hb

Note

Includes bibliographical references

set ISBN for subseries "Jagdish N. Sheth": 9788132103004

Details

• NCID: BB02662131
• LCCN: 2010000158
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxiv, 266 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Sheth, Jagdish N
  • LCSH : Marketing
  • LCSH : Consumer behavior
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BB02660500