Marketing theory : foundations, controversy, strategy, resource-advantage theory

Author(s)

• Hunt, Shelby D.

Bibliographic Information

Marketing theory : foundations, controversy, strategy, resource-advantage theory

Shelby D. Hunt

M.E. Sharpe, c2010

Note

Includes bibliographical references (p. 433-470) and indexes

Details

• NCID: BB02697056
• ISBN:
  • 9780765623638
• LCCN: 2009018628
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Armonk, N.Y.
• Pages/Volumes: xvii, 490 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8001
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research