The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors

著者

• Weissbrich, Dirk

書誌事項

The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors

Dirk Weissbrich ; with a foreword by Harley Krohmer

（Gabler research）

Gabler, 2009

注記

Originally presented as the author's thesis (Ph.D--Universität Bern, 2008)

References: p. 205-215

内容説明・目次

内容説明

Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.

目次

• Organizational Design of the Marketing-Sales-Finance Triangle
• Cooperation between Marketing, Sales, and Finance
• Contributions and Roles of Marketing, Sales, and Finance
• Key Managerial Challenges
• Fundamental Developments and Best Practices

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB02924657
• ISBN:
  • 9783834919212
• 出版国コード: gw
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Wiesbaden
• ページ数/冊数: xv, 215 p.
• 大きさ: 21 cm
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Finance
  • LCSH : Sales management
• 親書誌ID:
  • BB00136896