Networks, crowds, and markets : reasoning about a highly connected world

書誌事項

Networks, crowds, and markets : reasoning about a highly connected world

David Easley, Jon Kleinberg

Cambridge University Press, 2010

  • : hardback

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注記

Includes bibliographical references (p. 693-710) and index

内容説明・目次

内容説明

Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.

目次

  • 1. Overview
  • Part I. Graph Theory and Social Networks: 2. Graphs
  • 3. Strong and weak ties
  • 4. Networks in their surrounding contexts
  • 5. Positive and negative relationships
  • Part II. Game Theory: 6. Games
  • 7. Evolutionary game theory
  • 8. Modeling network traffic using game theory
  • 9. Auctions
  • Part III. Markets and Strategic Interaction in Networks: 10. Matching markets
  • 11. Network models of markets with intermediaries
  • 12. Bargaining and power in networks
  • Part IV. Information Networks and the World Wide Web: 13. The structure of the Web
  • 14. Link analysis and Web search
  • 15. Sponsored search markets
  • Part V. Network Dynamics: Population Models: 16. Information cascades
  • 17. Network effects
  • 18. Power laws and rich-get-richer phenomena
  • Part VI. Network Dynamics: Structural Models: 19. Cascading behavior in networks
  • 20. The small-world phenomenon
  • 21. Epidemics
  • Part VII. Institutions and Aggregate Behavior: 22. Markets and information
  • 23. Voting
  • 24. Property.

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